For this project, I created a mock brand named Ethical Apparel. This brand serves as a member’s clothing rental company, with an online storefront in which members can select one of three different plans based on their clothing needs. The goal of Ethical Apparel is to offer a more sustainable, size-inclusive, shopping experience for customers who enjoy updating their wardrobes regularly. The components of the project include a logo, website mockup, brand identity standards manual, three applications, and stationery.